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Amazon's dietary supplement verification rules require third-party lab testing through recognized TIC providers and strict label alignment. Here is how to reduce the risk of listing suppressions and lab variability.
Getting a meeting with a retailer like Whole Foods, Sprouts, or a natural distributor is a huge opportunity for supplement brands. But many founders are caught off guard when they…
Launching a supplement company is hard enough—but scaling it is an entirely different challenge. Many founders make the mistake of chasing growth too quickly, burning cash, or…
TikTok Shop has exploded as a sales channel for beauty, food, and wellness products. But for supplement brands, the rules are more complex. Unlike clothing or skincare,…
Brian Yam had the opportunity to speak at the Council of Responsible Nutrition's annual event, Convergence 2024. The topic at hand was how to Win The Amazon Game by Navigating…
Key takeaway: On Amazon, shoppers already decided they want the category. Your job isn't to explain why they need a supplement—it's to prove why they should choose you over…
Updated Sept 22, 2025: Amazon has added Joint Health Supplements to its category of higher-risk products that require additional testing through recognized third-party labs.
Trade spend = the dollars you spend with the retailer to move product:
\\UPDATE: Amazon has since updated their requirements since this original blog was posted. While the points below still apply, check out the [link here for the updated…
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