Free articles and videos on starting a supplement brand, working with manufacturers, and managing product compliance.
A stock-formula launch can start around $10,000 to $20,000, a basic custom launch around $50,000 to $75,000, and a custom launch with real runway at $100,000 or more. The more useful question is what each budget buys, and when a mistake becomes expensive.
What if everything you've heard about starting a supplement brand is wrong?
I've seen supplement founders lose thousands by trusting the wrong manufacturers. After two decades reviewing contracts, audits, and label disputes, I've learned that what trips…
How does a brand with raving fans, national retail presence, and affordable pricing still fail overnight?
What if a simple "0 g carbohydrates" claim could land your supplement brand in court? The ProSupps lawsuit proves it can. This case highlights how even small oversights—often…
Raising money for a supplement startup isn't just about a good idea—it's about earning trust. Lenders and investors know the dietary supplement world can be lucrative, but it's…
Thinking importing supplements is a gold mine? It can be—but only if you avoid the costly traps that have derailed countless founders. After 20+ years working with the FDA and…
Some supplement brands grow fast and fade faster—while others stand the test of time. What separates them isn't luck, it's discipline. After two decades guiding brands from…
Did you know most leading supplement manufacturers intentionally turn down small new brands—even the promising ones? They prefer huge guaranteed orders from established…
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