FTC vs Quincy Bioscience: What Supplement Brands Must Learn
Supplement claims are one of the most heavily scrutinized areas of the industry. Whether you're promising \"better memory,\" \"detox,\" or \"stronger bones,\" the words you…
Articles & Videos
Free articles and videos on starting a supplement brand, working with manufacturers, and managing product compliance.
Navigating Amazon's Dietary Supplement Requirements
Brian Yam had the opportunity to speak at the Council of Responsible Nutrition's annual event, Convergence 2024. The topic at hand was how to Win The Amazon Game by Navigating…
Supliful & On-Demand Private Label: What's the Catch?
If you're trying to launch a supplement brand with minimal upfront cash, on-demand private label is tempting. Supliful handles inventory, applies your label, ships to your…
Structure/Function Claims in Supplements: What the Prevagen Case Teaches (and What to Do Now)
Key takeaway: Words like \"improves,\" \"reduces,\" \"boosts,\" \"within 90 days,\" and \"clinically proven\" raise the bar on evidence. The FTC's \"competent and reliable scientific…
Supplement Claims 101: The Real Rules for Structure/Function (and What \"May Support\" Actually Gets You)
Key takeaway: For structure/function claims (e.g., \"supports mental focus,\" \"helps maintain healthy cholesterol\"), you must have substantiation before you advertise, your ads…
Kourtney Kardashian's Lemme: What This Class-Action \"Investigation\" Really Means (and What Founders Should Learn)
You've probably seen the headlines: \"Kourtney Kardashian's Lemme faces a class action.\" The nuance: a firm (Zimmerman Reed) has launched an investigation and is actively…
Class Actions Against Supplement Brands: What the ARMRA Case Teaches Founders
Important note: This article summarizes themes from a publicly filed complaint and industry best practices. It does not make findings of fact about any party and is not legal…
Amazon for Supplement Brands: Why Comparison Positioning Wins (and How to Launch Right)
Key takeaway: On Amazon, shoppers already decided they want the category. Your job isn't to explain why they need a supplement—it's to prove why they should choose you over…
3 Ways to Lower Inventory Costs When Starting a Supplement Brand
Key takeaway: Launching a supplement brand is capital-intensive, with inventory often requiring six-figure investment. Entrepreneurs can reduce this burden by:
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