Sell Your Supplement Brand In Big Box National Retail Stores
If you want to sell your supplements and food products into national retail chains like Wal-Mart, Costco, Whole Foods and more, you're going to want to watch this. It's going…
Articles & Videos
Free articles and videos on starting a supplement brand, working with manufacturers, and managing product compliance.
Supplement Liability Insurance: How Much You Need (and Why Your Manufacturer's Policy Isn't Enough)
Thinking about insurance usually happens right before a retail pitch, an Amazon ramp, or your first big PO. Smart—but the choices you make now can save you money, speed…
Supplement Manufacturing Contracts: Red Flags, What They Mean, and How to Negotiate Better Terms
Most founders sign a \"standard\" one-pager from a well-known U.S. contract manufacturer and only later discover how much risk they just accepted.
Find The Perfect Supplement Manufacturer
Starting a dietary supplement business isn't easy — and one of the hardest parts is finding the right contract manufacturer. In my 17+ years of helping fast-growing supplement…
CVS \"Tested to Be Trusted\": Costs, Risks, and How to Pass (Without Derailing Your Launch)
Thinking about national retail? At CVS Pharmacy, there's a gate you must clear before planograms or promos: the Tested to Be Trusted program. It's a third-party testing and…
How to Get Into Whole Foods Market: The Real Gatekeeper (and How to Pass)
Most founders focus on buyers, pitch decks, margins, and promos. But at Whole Foods Market, there's a gate you hit before any buyer conversation: Legal & Compliance. If you…
Supplement COAs: The 'Not Tested' Trap and How to Build a Defensible Test Plan
While vetting a North American contract manufacturer with a client, we requested a sample Certificate of Analysis (COA). It looked tidy—until we spotted the fine print: the key…
Enforcement Isn't Just the FDA: 7 Ways Your Food or Supplement Brand Gets Policed (U.S. & Canada)
When founders think \"enforcement,\" they picture FDA or Health Canada. In reality, multiple players can trigger audits, holds, takedowns, recalls—or simply block your growth.…
Supplement COAs in the Wild: A Look at Elemental Formulations' Testing (Potency vs. Purity)
If you're a customer of Elemental Formulations, you'll appreciate the intent: publish test results and be transparent. If you're building your own supplement brand, this is a…
Need Help Applying This to Your Business?
Tell us what you’re working on and where you need support.
Contact us