Amazon's New Supplement Testing Requirements: What Sellers Need to Do Now
Updated Sept 22, 2025: Amazon has added Joint Health Supplements to its category of higher-risk products that require additional testing through recognized third-party labs.
Articles & Videos
Free articles and videos on starting a supplement brand, working with manufacturers, and managing product compliance.
Intangible Brand Value: How to Make Customers Pay More (Without Changing the Formula)
Intangible brand value is the emotional connection that convinces consumers to pay more—even when ingredients and features are similar to competitors. Startups can create it by…
Inside BPN's Supplement Manufacturer: What This Tour Gets Right (and What Most Founders Miss)
Videos that tour supplement plants are catnip for founders: chrome blenders whirring, tubs zipping down a line, hairnets for days. But the real story lives in the unglamorous…
California Prop 65 for Supplements: What It Is, Why You're Getting Sued, and How to Stay Compliant
California Proposition 65 (\"Prop 65\") touches almost every supplement brand—whether you sell DTC, on Amazon, or via retail. It's not a product ban; it's a right-to-know law. If…
Supplements Are Not \"A Lie\": A Compliance-First Rebuttal to the Viral Video
Youtuber Johnny Harris recently claimed the U.S. supplement category is the \"wild west,\" implying companies \"don't have to tell FDA anything,\" can make sweeping health claims…
The Hidden Reasons It's Hard to Find a Quality Contract Manufacturer
We dive into the big reasons why finding reliable, high quality supp
How to Actually Sell Supplements: Funnels, Offers, and the Back-End (with Bobby Hewitt)
If you're launching a supplement brand, you've probably asked yourself: How do I make sales—and make a profit?While my specialty is FDA/FTC compliance, I also study the…
How to Craft a Brand Story (and Copy) That Actually Converts
Early-stage brands often try to speak to everyone. The result? They resonate with no one. This post distills practical guidance from copywriter and digital marketer Bridget…
Supplement Startup Mistakes (And How To Avoid Them)
Across successful and still-struggling startups, the same three missteps keep showing up—usually harmless at first, then painfully expensive later: (1) treating label review as…
Need Help Applying This to Your Business?
Tell us what you’re working on and where you need support.
Contact us