What Investors Really Want: Building a Supplement Brand They'll Back
Investors and strategic acquirers evaluate emerging supplement and functional food brands through a consistent lens. Beyond top-line momentum, the focus is on unit economics,…
Articles & Videos
Free articles and videos on starting a supplement brand, working with manufacturers, and managing product compliance.
Influencers Launching Supplement or Food Brands: How to Build Something That Outlasts the Hype
Influencer audiences are savvy, regulators are vigilant, and private-label shortcuts rarely hold up. If an influencer brand is going to thrive beyond the current news cycle—and…
Launching Supplements in Canada vs. the U.S.: What's the Same, What's Different, and How to Plan Your Move
Canada doesn't call them dietary supplements—they're Natural Health Products (NHPs)—and that naming difference foreshadows how the two systems diverge. This overview clarifies…
R&D for Startup Supplements & Functional Foods: How to Build Only What Your Consumer Actually Needs
Early-stage brands often fall in love with their own ideas—and accidentally build for themselves instead of their consumer. In this conversation with Jeffrey, a food scientist…
Natural Health Products in Canada, Part 2: The (Proposed) Cost Recovery Fees You Must Budget For
\\[Update Sept 20 2025: Recovery fees are to be pushed back after much industry opposition. No set date as to when they're back on the table so it doesn't mean industry is…
Bringing a Natural Health Product (NHP) to Canada: Licensing 101 (Part 1 of 3)
Natural Health Products (NHPs) are regulated in Canada under a framework overseen by Health Canada's Non-prescription and Natural Health Products Directorate (NNHPD). Unlike…
Supplement Industry \"Secrets\" You Can Use to Your Advantage (Without Getting Burned
If you've read a manufacturer's site and thought, \"Comprehensive testing, airtight certifications, and a board of experts—must be bulletproof,\" this one's for you. Below are…
How to Expand into Retail Without Sinking Your Supplement Brand (with Justin Osborne)
Trade spend = the dollars you spend with the retailer to move product:
Brand Building for Supplement Founders: From \"Good\" to \"Great\" (with Nat)
Is \"plant-based\" still a POD? Not by itself. Layer it with something ownable (e.g., \"FODMAP-friendly,\" \"sprouted,\" \"third-party tested for banned substances,\" \"plastic-free\").
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