Starting a Supplement Brand: Risks Every Founder Must Know
Starting a supplement brand is exciting—but it's not like launching a T-shirt or a tech gadget. Supplements are ingested products, and the regulatory stakes are higher. FDA…
Starting a Brand
Free articles and videos on starting a brand.
Trump Tariffs & RFK Jr: What It Means for Supplements
Political shifts in Washington can ripple through the supplement industry in ways few brand owners anticipate. From tariffs on Chinese ingredients to changes in FDA…
3 Ways to Cut Supplement Inventory Startup Costs
Launching a supplement brand is exciting—but it isn't cheap. The single largest cost for most founders is inventory. A custom formula with minimum order quantities (MOQs) from…
3 Ways to Lower Inventory Costs When Starting a Supplement Brand
Key takeaway: Launching a supplement brand is capital-intensive, with inventory often requiring six-figure investment. Entrepreneurs can reduce this burden by:
Intangible Brand Value: How to Make Customers Pay More (Without Changing the Formula)
Intangible brand value is the emotional connection that convinces consumers to pay more—even when ingredients and features are similar to competitors. Startups can create it by…
Supplements Are Not \"A Lie\": A Compliance-First Rebuttal to the Viral Video
Youtuber Johnny Harris recently claimed the U.S. supplement category is the \"wild west,\" implying companies \"don't have to tell FDA anything,\" can make sweeping health claims…
How to Actually Sell Supplements: Funnels, Offers, and the Back-End (with Bobby Hewitt)
If you're launching a supplement brand, you've probably asked yourself: How do I make sales—and make a profit?While my specialty is FDA/FTC compliance, I also study the…
How to Craft a Brand Story (and Copy) That Actually Converts
Early-stage brands often try to speak to everyone. The result? They resonate with no one. This post distills practical guidance from copywriter and digital marketer Bridget…
Supplement Startup Mistakes (And How To Avoid Them)
Across successful and still-struggling startups, the same three missteps keep showing up—usually harmless at first, then painfully expensive later: (1) treating label review as…
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