What Investors Really Want: Building a Supplement Brand They'll Back
Investors and strategic acquirers evaluate emerging supplement and functional food brands through a consistent lens. Beyond top-line momentum, the focus is on unit economics,…
Starting a Brand
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Influencers Launching Supplement or Food Brands: How to Build Something That Outlasts the Hype
Influencer audiences are savvy, regulators are vigilant, and private-label shortcuts rarely hold up. If an influencer brand is going to thrive beyond the current news cycle—and…
R&D for Startup Supplements & Functional Foods: How to Build Only What Your Consumer Actually Needs
Early-stage brands often fall in love with their own ideas—and accidentally build for themselves instead of their consumer. In this conversation with Jeffrey, a food scientist…
Supplement Industry \"Secrets\" You Can Use to Your Advantage (Without Getting Burned
If you've read a manufacturer's site and thought, \"Comprehensive testing, airtight certifications, and a board of experts—must be bulletproof,\" this one's for you. Below are…
Brand Building for Supplement Founders: From \"Good\" to \"Great\" (with Nat)
Is \"plant-based\" still a POD? Not by itself. Layer it with something ownable (e.g., \"FODMAP-friendly,\" \"sprouted,\" \"third-party tested for banned substances,\" \"plastic-free\").
Can AI/ChatGPT Help You Launch a Supplement Brand? (What It Gets Right—and Dangerously Wrong)
AI is great for speed: brainstorming niches, outlining formulas at a high level, drafting briefs, and organizing research.
3 Surprising Things You Need To Know Before You Start Your Own Supplement Brand
Thinking about launching your own line of dietary supplements? Whether you're inspired by big-name brands or hoping to create the next industry disruptor, there are a few…
Regulatory Strategy for Supplement Brands: Pick the Easiest Compliant Path (Not the Most Burdensome One)
You'll hear me say \"regulatory strategy\" a lot. Here's exactly what I mean—and how to choose the right-fit path for your brand that gives you an edge, minimizes friction, and…
Can I Make My Supplements at Home (or in a Commercial Kitchen)?
Yes, you can—but it depends on your product and your ability to meet FDA's dietary supplement GMPs (21 CFR 111) and labeling rules. For a commercial kitchen, plan on FDA…
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